Built around your systems
Prime can work with your existing data environment, connect approved sources, standardize product and store data, and remove manual reporting handoffs.
For liquor retailers
When a brand wants a tasting in your store — say yes, and ask for Prime.
Zero cost, zero staff time, and a team that treats your licence like its own.
The model
The model in three lines.
- 1
Liquor brands pay for the event — never you.
- 2
Runs under your licence, with your approval, on your schedule.
- 3
Zero cost, zero staff time — tasting stock is purchased off your shelf, through your till.
What you get
Every event includes.
Certification-verified ambassador — ProServe in Alberta, your province’s equivalent elsewhere; enforced by software, not spreadsheets
GPS check-in and check-out on every shift
Ambassador checks in with your manager on arrival — a required, recorded step
ID check on every pour — no exceptions
Setup and teardown handled end to end
Featured product bought at your till, in your store — we never bring product in
Responsive campaign support during every event — issues addressed while the event is running
Data integration + business intelligence
From event activity to retail performance.
Prime can design and deliver the full data and reporting layer around your tasting program — integrating authorized POS and sales data with event execution, then turning it into Power BI reporting your teams can actually use.
Tasting operations and enterprise-grade data expertise rarely live under one roof. At Prime, they do.
One commercial view
Bring event timing, store activity, product movement, and campaign results together to see what happened by location, banner, product, and period.
Decision-ready dashboards
Reporting delivered in Power BI, designed for operators and commercial teams — clear enough to act on, rigorous enough to guide future investment.
+475%same-day sales lift on the featured product (US industry data)
+10%basket size (US industry data)
92%repurchase after a wine or spirits tasting (US industry data)
~27% → <5%industry day-of cancellations (US industry data) vs Prime's target — confirmed the day before, verified on site
Your licence, protected
Compliance, engineered.
Every tasting runs inside your licence — so compliance isn't a policy document, it's a scheduling rule.
Certification is a hard gate — expired or unverified ambassadors cannot be scheduled
The under-your-licence operating model is written down and audit-ready
Responsible-tasting protocol: legal-age ID check on every pour, no over-pour, no service to intoxicated patrons, no pressure-selling
Pour volumes pre-defined per province
General and product liability insurance, with Certificates of Insurance issued before any event
Certification, by province
| Province | Certification |
|---|---|
| Alberta | ProServe |
| British Columbia | Serving It Right |
| Ontario | Smart Serve |
| Saskatchewan | Serve It Right Saskatchewan |
| Manitoba | Smart Choices |
Common questions
What store managers ask us.
What does this cost my store?
Nothing. Brands fund the event — never you. Tasting stock is bought through your till, so the event is revenue for your store, not an expense.
How much staff time do we need to give?
None. Prime brings the ambassador, the kit, and the setup. Your store provides floor space.
Who do I call if something's off?
Contact your Prime campaign lead. They know the event and can bring in the right operations support without sending you through a switchboard.
What about our licence?
Certified ambassadors only, an ID check on every pour, a documented responsible-tasting protocol, and insurance certificates issued before any event.
What if the ambassador cancels?
Every event is confirmed the day before. Prime's enforced target is under 5% day-of cancellations, against a ~27% industry baseline (US industry data).
Do we get anything after the event?
Every event closes with an operational report within the hour. For retail partners, Prime can also integrate authorized sales and POS data into tailored Power BI reporting, connecting event activity to store and product performance.
Built on experience