Compliance-first in-store tasting

Premium in-store liquor tastings, done right.

Certified Brand Ambassadors, disciplined operations, and detailed store-level data you can act on.

Request a CampaignSee How It Works
A professional Brand Ambassador welcoming a customer at an elegant tasting table in a bright liquor store
+475%same-day sales lift on the featured product *
200,000+shifts of career experience behind Prime Sampling
$30/hrambassador pay, market pays $20 to $25 *
Canadianservice available in Alberta and British Columbia

Who we work with

One standard. Three ways to work with Prime Sampling.

A customer lifting a tasting cup from a tasting table in a premium liquor store

Liquor brands

  • ✓Trial driven where the buying decision happens
  • ✓Trained, quizzed ambassadors carry your message verbatim
  • ✓Per-event reporting at end of shift
See the Brand Program
A store manager and a Brand Ambassador talking in a well-lit private liquor store

Liquor retailers

  • ✓Brands pay for the event, never you
  • ✓Turnkey events in your stores; your managers stay in the loop
  • ✓Featured product purchased at full price from your stores
See the Retailer Model
A confident professional Brand Ambassador in a navy apron at a tasting table

Brand Ambassadors

  • ✓$30/hr, well above market
  • ✓Paid training and Friday-to-Sunday shifts
  • ✓Kit shipped to your door
Apply to Prime Sampling
Abstract retail data flowing from stores and point-of-sale systems into business intelligence dashboards

Data integration + business intelligence

The activation is only half the story.

Prime Sampling combines disciplined field execution with full-scale data integration and BI. With retailer authorization, we can connect POS and sales data to campaign activity, then show retailers and brands what happened at the shelf, not just at the tasting table.

Tasting operations and enterprise-grade data expertise rarely live under one roof. At Prime Sampling, they do.

Featured product · campaign view

Illustrative

Events completed

24

Units tasted

1,860

Units purchased

590

Featured-product units by week

Tasting-event weeksNo events
Delivered in the platform's built-in BI reporting, refreshed on schedule and shared with your commercial team.
  1. 01 · Connect

    Approved data sources

    Retailer POS, product, store, and campaign data brought into one reliable model.

  2. 02 · Measure

    Commercial impact

    Sales before, during, and after activation, by store, product, event, and week, while the program is still actionable.

  3. 03 · Decide

    Decision-ready dashboards

    Live dashboards built into the platform, ready for your commercial team Monday morning, not another PDF attachment. Data exports to your IT team's spec.

For BrandsFor Retailers

How it works

Five steps. Every event, every time.

  1. 1

    Campaign plan agreed

    Featured product, stores, and dates set with the brand.

  2. 2

    Ambassador matched

    Certified, trained, and quizzed to a 100% pass before scheduling.

  3. 3

    Retailer confirmed

    The event runs under the store's licence, on the store's schedule.

  4. 4

    Verified execution

    GPS check-in on site, manager check-in on arrival, ID checks to your store's policy.

  5. 5

    Report at end of shift

    Units tasted, units purchased, feedback, and photos, all delivered by end of shift.

How Prime Sampling is built

Four things decide whether a tasting makes money. We hard-wired all four.

Premium people

Ambassadors paid $30/hr, well above the $20 to $25 market rate*. Better people show up, and sell.

Your message, verbatim

Campaign-specific training with a 100% quiz pass required before an ambassador can be scheduled.

Compliance in code

No verified liquor-service certification, no shift. Enforced by software, not spreadsheets.

Verified execution

GPS-geofenced check-in, a mandatory store-manager check-in, and a report at end of shift.

Built on experience

A nine-year career. 200,000+ shifts of experience. An operating model built from the floor up.

Prime Sampling was founded after its founder spent nine years running national tasting operations. That career experience across staffing, training, scheduling, compliance, and reporting shapes how the Prime Sampling team runs every campaign.

Experienced people, clear ownership, and responsive support from campaign start to finish.

Read Our Story
An operator reviewing a dashboard on a tablet while walking a liquor store aisle

Put a tasting program to work.

Your number arrives against a written pilot plan within 48 hours of our first conversation.

Request a CampaignTalk to Prime Sampling