Liquor-first specialist
Tasting is the business, not one line in an agency catalogue. Liquor first, with the category depth provincial regulators and buyers expect.
About Prime Sampling
Built from 200,000+ shifts of career experience.
Prime Sampling is an Alberta-based, Canadian-owned liquor tasting specialist with experienced people and one consistent operating standard.
The founder's story
Nine years across liquor tasting and grocery sampling.
Prime Sampling's founder built his career over nine years spanning liquor tasting and grocery sampling. In that time, he had direct operational involvement in 200,000+ shifts: systems development, staffing, training, scheduling, compliance, finance, and data integration and reporting, week after week, across the country.
Prime Sampling is the alternative he built. He saw an opportunity in the industry to make it a win for everyone: paying ambassadors above market, and building a platform and workflows from the ground up to cut the overhead that drives costs up for no reason. The result: lower costs, stronger performance, and tighter compliance, for brands and retailers alike.
"We pay ambassadors more because the work matters."
What Prime Sampling is
A specialist, not a switchboard.
Trained to a standard
Every liquor-certified ambassador completes campaign-specific training. A 100% quiz score is required on your product. Quality is enforced in software, not left to chance.
Accountable campaign support
A clear point of contact, an operations team that knows the campaign, and responsive support when something needs attention.
9years of industry experience behind Prime Sampling
200,000+shifts of career experience behind Prime Sampling
$30/hrambassador pay, above market
Canadianservice available in Alberta and British Columbia
Where we work
Alberta and British Columbia today. One set of standards everywhere we grow.
Home market
Alberta
Alberta-based, with 1,600+ private retail stores in Prime Sampling's home market. Alberta's tasting rules and certification requirements are where the founder's nine years were spent.
Now serving
British Columbia
Live in BC private retail with Serving It Right certified ambassadors, operating within the province's tasting rules, including pour limits and per-store manufacturer caps.
Coming soon
Ontario
We are positioning to apply for the LCBO in-store tasting program, the most formalized tasting-vendor gate in Canada. Preparation is under way; approval is not yet in hand.
Coming soon
Saskatchewan
The province's default rules on in-store tasting are restrictive, so events will run only where retailer-specific permissions apply, verified before every booking.
Coming soon
Manitoba
An application through the province's formal in-store tasting vendor path is planned. We will book Manitoba events once that gate is cleared.
How every event runs
Seven steps, in the same order, every time.
- 1
Brand onboarding
Campaign goals, featured products, and target stores agreed with the brand.
- 2
Campaign booking and scheduling
Dates and stores confirmed with each retailer, on the retailer's schedule.
- 3
Ambassador staffing
A certified Brand Ambassador is matched to every shift.
- 4
Training and compliance preparation
Campaign-specific training completed and liquor-service certification verified before scheduling.
- 5
In-store execution
Tasting table set, point-of-sale in place, every ID checked, all run under the store's licence.
- 6
Compliance tracking and reporting
Attendance, execution standards, and results recorded for every event.
- 7
Invoicing and post-campaign review
One flat fee per event, everything included, then a review of what the numbers say.
Experience behind every event.
You get a clear point of contact backed by a team that knows your campaign.