Premium people
Prime Sampling pays Brand Ambassadors $30/hr. The market pays $20 to $25*. Better people show up, and sell. The pay gap is the reliability gap.
For liquor brands
Trial is the most cost-effective conversion in liquor.
Execution quality determines if you get it, and whether one taste becomes a long-term customer.
What your budget buys
Every event runs, sells, and reports.
Well-executed tastings turn a trade budget into trial, same-day sales, and customers who come back for your brand. That execution is what Prime Sampling delivers, on every event.
Trained to a standard
Every liquor-certified ambassador completes campaign-specific training. A 100% quiz score is required on your product. Quality is enforced in software, not left to chance.
- A certified, campaign-trained ambassador at every event
- Your brand message delivered word for word, trained to a 100% quiz pass
- A report after every event: units tasted, units purchased, photos, and customer feedback
- One accountable operator, with live support during every shift
How Prime Sampling is built
Four things decide whether a tasting makes money. We hard-wired all four.
Your message, verbatim
Your tasting notes. Your price point. Your talking points. Quiz pass mark: 100%, or the system won't schedule them on your shift. Your message gets delivered, not improvised.
Compliance in code
An ambassador cannot be scheduled or check in without a verified, unexpired liquor-service certification. Enforced in software, not tracked in a spreadsheet. Nobody unqualified stands next to your brand, or the retailer's licence.
Verified execution
Every ambassador is matched on proximity, availability, certification, and training. Check-in is GPS-geofenced to the store, and it starts with the store manager.
Reporting + business intelligence
Know what happened and what it did to sales.
Every event is reported at the end of the shift. When retailer sales data is available and authorized, Prime Sampling can go further: integrating it with campaign activity so the platform's built-in BI reporting shows commercial impact.
- Units tasted and units purchased, with receipts captured line-by-line
- Consumer feedback and photos of the table
- Per-store, per-day, per-event, actionable while the campaign is still running
- Your own read-only login, no waiting for anyone's email
Full data integration, not another spreadsheet.
Prime Sampling can connect approved retailer feeds, reconcile store and product data, measure sales before, during, and after activation, and deliver live dashboards built into the platform around the questions your commercial team needs answered, with exportable data your IT team can pull into its own tools, not another attachment to chase.
Pricing
One flat fee per event. Everything included.
- The $30/hr ambassador, trained and quizzed on your brand
- Compliance, GPS verification, setup and teardown
- Per-event reporting and the campaign roll-up
- No staffing line items, no admin fees, no surprises
Your number arrives against a written pilot plan within 48 hours of our first conversation.
The pilot, judged on data
A pilot built to prove the numbers, not to hide them.
- Featured product
- Chosen together
- Events
- A short run of tasting events, Friday to Sunday, 4 to 6 hour shifts
- Stores
- Chosen together
- Every event
- Staffed by a certified ambassador, 100% trained, product bought through the retailer's till
- You receive
- Per-event report within 1 hour, full campaign roll-up at the end
If the numbers don't defend a bigger program, you've spent a pilot budget to find that out, and we'll say so ourselves.
Put your next campaign in professional hands.
A responsive campaign team throughout your program, and a written pilot plan within 48 hours of our first conversation.