Premium people
Prime pays tasting ambassadors $30/hr. The market pays $20–22; CDS pays around $17.90. Better people show up, and sell — the pay gap is the reliability gap.
For liquor brands
Trial is the cheapest conversion in liquor.
Execution is the only thing that decides whether you get it.
Why tasting budgets get wasted
You pay for events that don't run, don't sell, and don't report.
The gap between a tasting that pays for itself and a wasted budget is entirely execution — and execution is the only thing Prime sells.
- Ambassador no-shows
- Untrained staff improvising your brand message
- Reporting that arrives weeks late — or never
- Nobody accountable when it goes wrong
~27%
of in-store events industry-wide are cancelled day-of (US industry data)
Under 5%
Prime's enforced target — held by software, not promises
+475%same-day sales lift on the featured product (US industry data)
+10%basket size (US industry data)
92%repurchase after a wine or spirits tasting (US industry data)
12 moeffects measurable up to a year post-event (US industry data)
How Prime is built
Four things decide whether a tasting makes money. We hard-wired all four.
Your message, verbatim
Your tasting notes. Your price point. Your talking points. Quiz pass mark: 100% — or the system won't schedule them on your shift. Your message gets delivered, not improvised.
Compliance in code
An ambassador cannot be scheduled or check in without a verified, unexpired liquor-service certification. Enforced in software, not tracked in a spreadsheet — nobody unqualified stands next to your brand, or the retailer's licence.
Verified execution
Every ambassador is matched on proximity, availability, certification, and training. Check-in is GPS-geofenced to the store — and it starts with the store manager.
Reporting + business intelligence
Know what happened — and what it did to sales.
Every event is reported within one hour. When retailer sales data is available and authorized, Prime can go further: integrating it with campaign activity and building the Power BI layer that shows commercial impact.
- Units tasted and units purchased — receipts captured line-by-line
- Consumer feedback and photos of the table
- Per-store, per-day, per-event — actionable while the campaign is still running
- Your own read-only login — no waiting for anyone's email
Full data integration, not another spreadsheet.
Prime can connect approved retailer feeds, reconcile store and product data, measure sales before, during, and after activation, and deliver live Power BI dashboards built around the questions your commercial team needs answered — in the tool your team already uses, not another attachment to chase.
Pricing
One flat fee per event. Everything included.
- The $30/hr ambassador, trained and quizzed on your brand
- Compliance, GPS verification, setup and teardown
- Per-event reporting and the campaign roll-up
- No staffing line items, no admin fees, no surprises
Your number arrives against a written pilot plan — within 48 hours of our first conversation.
The pilot — judged on data
A pilot built to prove the numbers, not to hide them.
- Featured product
- Chosen together
- Events
- A short run of tasting events on Saturdays and Sundays, 4–6 hour windows
- Stores
- Chosen together
- Every event
- Staffed by a certified ambassador, 100% trained, product bought through the retailer's till
- You receive
- Per-event report within 1 hour, full campaign roll-up at the end
If the numbers don't defend a bigger program, you've spent a pilot budget to find that out — and we'll say so ourselves.
Put your next campaign in professional hands.
A responsive campaign team throughout your program — and a written pilot plan within 48 hours of our first conversation.